More Help with "What is This"?

I have known about it's existence for about 2 months now but have only seen one picture in that time. The picture you posted is the second time I have seen it, I have been quietly to my self wondering on where and how to get it, looks like from what I can gather it is a prize giveaway of some sort. Not sure on how easy or hard this item will be to acquire I guess we'll have to keep our eyes peeled.