(09-14-2022, 02:19 AM)Mister No Wrote: Well, now there's also a Mega Set! But it's sad that they release so many engines, Greatest Moments, sets (now there are also Push Along "Greatest Moments"!) - - in small quantities. I really can't understand that kind of business.
I think I know what the business stratergy is: instead of releasing a few sets and mass producing them, they are releasing loads and loads of new stuff in small quantities. Why? Releasing a new product grabs the consumer's attention, making them want to buy it just because it's new.
So what mattel is doing here is constantly trying to get the attention of the customer with new products, even if only a few of each product will ever be made.
Train it, plane it, you name it!
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