Tomy's New MPG Series: Transformers

Actually I take that back it does only look like a single power car, but looking at the illustrations I reckon the carriages split vertically as well as into sections to form the arms/legs etc...

Another thing I forgot to add was I suspect a lot of that cost is actually the franchise charge to make/market the product in the first place.  Transformers these days is an expensive franchise up there with Marvel and Lord of the Rings etc...