Limited 60th Anniversary Station Platforms???

I was in Bic Camera today and they had these signs up in the Plarail section so I guess the offer is still available. 

I was trying to translate the sign and it seemed like you had to get a card in McDonalds after buying a happy meal and then bring the card in to the store to redeem it. But it was confusing and this might be the instructions for the DVD only and not the station.