I’m not really impressed. I wouldn’t necessarily refuse to buy this line but it lacks anything special to draw a customer to it.
I’m looking at this as a parent, since I don’t personally collect the various Thomas lines but I do buy them for my kids. Mattel has taken an extremely scattershot approach, along with a large dose of cynical “buy it all AGAIN” marketing that really damaged both the Wooden Railway and Take n Play lines. Now, we have yet another attempt to rework and rebrand in hopes of saving these lines from self-inflicted damage. While it’s apparently less cynical and more desperate, it still creates problems for parents buying this stuff for their kids. Regauging TnP/Adventures to fit standard Trackmaster track is great but what do you do about all those trains and sets you’ve already bought? And calling it Trackmaster just creates confusion since parents and kids are both left wondering which version of Trackmaster they’re buying.
I’m looking at this as a parent, since I don’t personally collect the various Thomas lines but I do buy them for my kids. Mattel has taken an extremely scattershot approach, along with a large dose of cynical “buy it all AGAIN” marketing that really damaged both the Wooden Railway and Take n Play lines. Now, we have yet another attempt to rework and rebrand in hopes of saving these lines from self-inflicted damage. While it’s apparently less cynical and more desperate, it still creates problems for parents buying this stuff for their kids. Regauging TnP/Adventures to fit standard Trackmaster track is great but what do you do about all those trains and sets you’ve already bought? And calling it Trackmaster just creates confusion since parents and kids are both left wondering which version of Trackmaster they’re buying.
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