They are giving them away as part of Admission to the 2017 Tokyo Plarail Expo. Check out the beginning of Suzukawas video where they visit the show. I think that only Annie is given away at this time.
https://www.youtube.com/watch?v=aXySOxqCpfU&t=31s
I am sure the price will get pretty cheap soon as they gave away thousands, baskets full of them....literally
https://www.youtube.com/watch?v=aXySOxqCpfU&t=31s
I am sure the price will get pretty cheap soon as they gave away thousands, baskets full of them....literally
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