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If all goes well, it looks like Toys R Us will be making a comeback. The cancellation of the Toys R Us bankruptcy auction comes as the company’s main lenders say it wasn’t a “probable economic recovery.” What this really means is that no one was willing to make a large enough bid on the company’s assets to warrant going forward with the auction.
Now that the Toys R Us bankruptcy auction is no longer going forward, lenders are still looking for a way to get the maximum value out of the company. As a result, they are planning to revive both the Toys R Us and Babies R Us brands.
The resurrection plans for Toys R Us includes opening new retail stores. This may come as a surprise to some as the toy retailer shutdown all of its stores this year and went forward with a liquidation sale of its merchandise, shelves and just about everything else in its stores, reports Reuters.

Quote:Toys R Back?
Not quite, but the first signs of how the financial firms who carved up Toys R Us plan to resurrect the iconic brand from the ashes of its bankruptcy have started to emerge.
The lenders who own a key piece of the old Toys R Us have revealed that they are keeping the corporate brand names and intellectual properties, including Geoffrey, the brand's giraffe mascot, and are dipping their toes back in the toy business with a wholesale venture called Geoffrey's Toy Box. 
They are also saying they hope to have pop-ups in place inside the stores of a regional mass merchant in time for the holidays, and to relaunch Toys R Us and Babies R Us stores down the road.
Geoffrey's Toy Box introduced itself to toy manufacturers and sellers Tuesday at the opening of the Dallas toy show, with an exhibit booth and a costumed Geoffrey mascot, who was spotted wearing a cape with the words "Back from Vacation." Toy manufacturers at the show were tweeting and posting on LinkedIn that they had spotted Geoffrey and Richard Barry, the former chief merchandising officer at Toys R Us who appears to be heading the new venture for the investors.
The new venture, for now, is being operated out of the Toys R Us headquarters building in Wayne, New Jersey, where a small number of former Toys R Us executives and employees continue to report to work.

Quote:"They are also saying they hope to have pop-ups in place inside the stores of a regional mass merchant in time for the holidays"